What Is Topical Authority in SEO and How to Build It
Topical authority is how strongly search engines and readers see your website as a trusted, thorough source on one subject. You build…
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Practical SEO advice from someone who does the work.
Short, plain guides on search, local SEO and AI search. No filler and no recycled tips. If you would rather have someone look at your own site, just message me.
New to SEO or AI search? Read these first
You do not need to read everything. These guides cover the ideas the rest of the blog builds on.
New to SEO? Begin with what SEO is in digital marketing, then why your business needs it.
Want to understand how Google reads content? Read about topical authority, semantic SEO and entity-based SEO.
Curious about ChatGPT, Gemini and AI Overviews? Start with what generative engine optimization is, then how to get featured in Google AI Overviews.
Running a local business? Local SEO services for small business explains what to do first.
Want proof instead of theory? The case studies show real numbers from real projects.
Latest articles
How to Create an AI-Proof SEO Strategy
An AI-proof SEO strategy is one that keeps working whether people find you through Google, an AI Overview, ChatGPT, Gemini or Perplexity.…
Strategies for Optimizing Content for Gemini AI
To optimize content for Gemini AI, write pages that answer a specific question in the first sentence or two, back the answer…
How Do LLMs Like Perplexity Pull Data From Websites?
LLM-powered search tools like Perplexity pull data from websites by searching the live web, reading the pages they find, and then letting…
Will AI Search Replace Google SEO? An Honest Answer
No, AI search will not replace Google SEO. It is changing it. People now ask questions in ChatGPT, Gemini, Perplexity and Google’s…
How to Track Your Visibility in AI Search Engines
To track your visibility in AI search engines, build a list of 30 to 50 questions your customers really ask, run them…
What Is Answer Engine Optimization (AEO)?
What is answer engine optimization? Answer Engine Optimization (AEO) is structuring your content so search engines, AI tools and voice assistants can…
How to Get Featured in Google AI Overviews
To get featured in Google AI Overviews, make sure the page is indexed and allowed to show snippets, put a direct answer…
SEO vs GEO: The Real Difference and Why Both Matter
SEO vs GEO comes down to the goal. SEO aims to rank your pages in search results so people click. GEO aims…
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