Organization and Person
Who you are, where to find you and which profiles belong to you, so your brand is one clear entity.
Schema markup expert
A schema markup expert who helps search engines and AI understand exactly who you are.
Structured data is a plain-language label on your page: this is a business, this is a service, this is its author. I add markup that matches what visitors can see, validate it, and keep it consistent across the site, so machines read your pages correctly.
4.9/5 from 81 reviews · Validated against Google’s guidelines
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Send your website. I will reply myself with what I see and what I would fix first.
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8+
Years of SEO experience
1,200+
Projects delivered
3,085
AI Overview appearances on one project
325
ChatGPT appearances on the same project
What a schema markup expert actually does
Schema markup is code, usually JSON-LD, that describes a page’s content in a format search engines and AI systems can read without guessing. It can say that a page is an article written by a named person, that a business offers a particular service, that a page is a product with a price, or where a page sits in your site structure.
It does not guarantee a ranking and I never promise one. What it does is remove ambiguity. That matters more now that AI assistants decide which sources to cite, because a clearly described entity is easier to trust and quote.
The rule I work by is simple: markup must describe what is really on the page. Inventing reviews, ratings or facts to chase a rich result puts a site at risk. Good markup is part of technical SEO and supports AI SEO.
The markup I set up
Service
What you offer and where, matched to the visible service page.
Article and author
Named authors with credentials, publish dates and topics, which supports trust signals.
Breadcrumbs
Your page hierarchy, shown clearly in results and understood by crawlers.
Product and offers
Price, availability and details for stores, kept in step with the product page.
FAQ and how-to
Used where it is accurate and useful. Google now shows these rarely, so I add them only when they help readers or AI tools.
How a schema project runs
1
Audit what exists
Plugins and themes often add overlapping or broken markup. I check what is live today.
2
Plan the entity graph
One consistent description of your business, authors and pages, linked together.
3
Write and place the markup
Hand-checked JSON-LD for each template, matched to visible content.
4
Validate
Tested in Google’s tools and a schema validator, with errors and warnings cleared.
5
Monitor
Search Console enhancement reports show whether Google reads it correctly.
Clear entities, visible results
AI search Luxury bags, Spain
Showing up in AI answers, not just search results
Entity and structured-data work that put the brand into Google AI Overviews and ChatGPT.
3,085AI Overview appearances
325ChatGPT appearances
Where schema fits
Markup supports good pages, it does not replace them. Pair it with sound on-page SEO and well-structured content SEO. If you are changing platform, include it in your site migration checklist, since themes often drop it.
Schema markup questions, answered plainly
What is schema markup?
It is structured data added to a page that labels its content for search engines and AI tools, for example a service, an author or a product, using a shared vocabulary from schema.org.
Does schema improve rankings?
Not directly. It helps search engines understand your pages and can make you eligible for some rich results. Its clearest value today is entity clarity.
Is FAQ schema still worth adding?
Google rarely shows FAQ rich results now. I add it only when the questions genuinely help visitors or AI tools, never as a ranking trick.
Can schema cause problems?
Yes, if it describes things that are not on the page or is duplicated by several plugins. Such markup can be ignored or lead to manual action.
Which format do you use?
JSON-LD, which Google recommends. It sits separately from your page content and is easy to maintain.
Do I need a plugin?
Sometimes. A plugin can be a good base, but I check and correct its output, because defaults are often incomplete.
Guides to read first
Read the practical entity-graphing guide to schema markup for AI search and how to implement entity-based SEO.
Free schema check
See what search engines read from your pages
Send me a URL. I will tell you what markup it has, what is wrong and what is missing.
No obligation · Reply from Nazirul Islam Nakib himself
