This AI SEO case study follows a BigCommerce luxury bag store that went from 1 ChatGPT citation and 2 Grok citations to 3,085 Google AI Overview citations, 325 in ChatGPT, 181 in Grok, 118 in Copilot and 62 in Perplexity.
Most luxury brands still chase Google rankings only. This project aimed at AI answers as well.
I’m Nazirul Islam Nakib, an SEO specialist. Here is what the project involved.
Project snapshot
- Industry: luxury bags and fashion eCommerce
- Platform: BigCommerce
- Business location: Spain
- Target markets: USA and UK
- SEO type: AI SEO, LLM SEO and generative engine optimisation
Before: almost no AI visibility
| Platform | Citations (before) | Pages |
|---|---|---|
| AI Overviews | 0 | 0 |
| ChatGPT | 1 | 1 |
| Copilot | 1 | 1 |
| Grok | 2 | 2 |
| Perplexity | 0 | 0 |
If a buyer asks ChatGPT for the best luxury bag brands and your brand is not cited, you are not in the answer.
After: presence across five AI platforms
| Platform | Citations (after) | Pages |
|---|---|---|
| AI Overviews | 3,085 | 78 |
| ChatGPT | 325 | 66 |
| Copilot | 118 | 39 |
| Grok | 181 | 53 |
| Perplexity | 62 | 16 |
The figures come from Ahrefs AI citation data.
What I did
Made pages easy to extract from
I restructured product and category pages so AI models could pull clear, factual details.
Built topical authority
I created content around luxury bags, materials, craftsmanship and buying guides. These are the topics buyers research before purchase. See topical authority.
Earned trusted mentions
I made sure the brand appeared in sources that AI tools treat as reliable. See LLM SEO.
Why this matters for luxury eCommerce
Luxury buyers research a lot before buying. They now ask AI tools questions like which bag brands ship from Europe to the US.
An AI citation can be a first impression, before a buyer visits your site.
What I learned
- Clear structure helps AI tools quote a page accurately.
- Content depth matters more than any single trick.
- Citations are not sales by themselves, so track revenue as well.
These numbers are from one brand and are not a promise for yours.
Frequently asked questions
What is an AI citation?
It is when an AI tool names or links your page as a source in an answer.
Can a small brand get AI citations?
Yes, if its content is clear, specific and trustworthy.
Is AI SEO separate from Google SEO?
They overlap a lot. Strong, well-structured content helps both.
See my AI SEO service, the case study library and my eCommerce SEO service. You can also contact me.
