Entity and brand consistency
One clear description of who you are, repeated accurately across the web.
Generative engine optimization expert
A generative engine optimization expert who makes AI models understand and recommend your brand.
Language models do not rank pages. They form an impression of who you are from everything they can find, then repeat it. I work on that impression: consistent facts, clear entities, credible mentions and content that gives a model something solid to quote.
4.9/5 from 81 reviews · 325 ChatGPT appearances on one client project
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Send your website. I will reply myself with what I see and what I would fix first.
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8+
Years of SEO experience
1,200+
Projects delivered
325
ChatGPT appearances, one project
3,085
AI Overview appearances, same project
What a generative engine optimization expert does
Generative engine optimization, or GEO, is about how generative AI systems describe and recommend your business. Where classic SEO fights for a position in a list, GEO works toward being part of the answer.
A model builds its picture from many places: your site, your profiles, directories, reviews, press, other people's articles. When those sources agree and are easy to read, the model is confident. When they conflict, or say little, you are skipped for a brand that is clearer.
So I audit how your brand is described, then fix the weak points. That means consistent names, descriptions and facts, a clear about layer on your site, structured data that spells out who you are, content that holds real evidence, and mentions from sources a model is likely to trust.
It rests on the same base as everything else: pages that can be crawled (technical SEO) and content worth citing (content SEO).
The GEO work I take on
Structured data
Organization, Person, Service and Article markup that spells out the facts.
Mentions and citations
Earning coverage and references from sources that models and people trust.
Citable content
Original data, clear definitions and expert comment that give models something to quote.
Author and expertise signals
Named experts with visible credentials behind the content.
AI answer monitoring
Regular checks of how major AI tools describe you and your competitors.
GEO work that showed in AI answers
AI search Luxury bags, Spain
Showing up in AI answers, not just search results
Entity and content work that put the brand into Google AI Overviews and ChatGPT responses.
3,085AI Overview appearances
325ChatGPT appearances
How a GEO project runs
1
Ask the models
I put your buyers’ questions to the main AI tools and record how you are described.
2
Map the gaps
Where facts are missing, wrong or inconsistent across sources.
3
Fix your own house first
Site, profiles and structured data are corrected and aligned.
4
Earn outside mentions
Relevant, credible sources are approached through honest outreach.
5
Re-test
The same questions are asked again on a schedule and the changes are reported.
GEO and its neighbours
GEO is the brand-level layer. Answer engine optimization works on individual pages, ChatGPT SEO and Google AI Overviews deal with specific platforms, and the AI visibility audit is the best place to start. Outside mentions are built through ethical link building, and the overall approach is on my AI SEO services page.
GEO questions, answered plainly
What is generative engine optimization?
GEO is optimising your brand and content so generative AI systems describe you accurately and recommend you in their answers.
How is GEO different from SEO?
SEO aims to rank pages. GEO aims to shape how AI models understand and mention your brand, which depends on consistency and credible mentions across many sources.
Can I control what AI says about me?
Not directly. You can make accurate information easier to find and harder to contradict, which improves the odds.
Do brand mentions matter more than links?
Both matter. AI systems pay attention to how a brand is discussed, with or without a link, so I build both.
Is GEO only for big brands?
No. Smaller businesses can win in a narrow field by being the clearest, most consistent source on it.
How do you measure GEO?
By repeating a fixed set of buyer questions across AI tools over time and recording whether, and how, you are mentioned.
Guides to read first
Read what generative engine optimization is and why SEO and GEO both matter.
Free GEO review
How do AI models describe your brand today?
Send me your brand name and website. I will ask the main AI tools about you and tell you what they get right and wrong.
No obligation · Reply from Nazirul Islam Nakib himself
