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Keyword research expert

A keyword research expert who finds the terms you can actually win and that actually pay.

Big search volumes look impressive and rarely convert. I build keyword maps around what your buyers type, how hard each term really is to rank for, and which page should own it, so your content budget goes where it earns.

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8+ Years of SEO experience
1,200+ Projects delivered
800+ Keywords ranked on one SaaS site
21+ Countries and markets researched
What it is

What a keyword research expert does that a tool cannot

Keyword tools give you lists. They cannot tell you which of those terms a real buyer would type, which ones your site can realistically win this year, or which ones would only bring readers who never buy.

A keyword research expert reads the market. I look at how people phrase the problem, what the results currently reward, who you are really competing against and how much authority it takes to join them. Then I choose a small number of terms worth building pages for.

The output is a keyword map: every target term assigned to one page, with its intent, difficulty and priority. That single document stops two of the most expensive mistakes in SEO, which are writing content nobody searches for and building several pages that fight over the same term.

The map feeds straight into content SEO for new pages and on-page SEO for the pages you already have.

Keyword types

The kinds of keywords I research, and why each matters

A healthy plan uses all four. Most sites only chase the first.

Feature Typical intent Competition Best used for
Expert terms (“SEO expert in Dhaka”) Hiring Low to medium Service and profile pages
Service terms (“SEO services for startups”) Comparing High Service and landing pages
Problem terms (“why is my traffic dropping”) Researching Medium Guides and case studies
Question terms (“how long does SEO take”) Learning Low Blog posts and FAQs
My process

How a keyword research project runs

1

Understand the business

What you sell, who buys it, what a customer is worth and which markets matter. Keywords without this are guesses.

2

Gather and expand

I collect terms from search data, competitors, Search Console, forums and customer language, not from one tool.

3

Judge intent and difficulty

I open the live results for each shortlisted term and check what is ranking and whether your site could join it.

4

Build the keyword map

Each target gets one page. Overlaps are resolved, gaps are flagged and the list is ranked by return, not by volume.

5

Hand over a usable plan

A clear sheet your writers and developers can work from, with notes on what to build first.

What you get

What is in a keyword research deliverable

A keyword map

Every target term matched to a single page, new or existing, with intent and priority marked.

Buyer-intent shortlist

The handful of terms closest to a sale, so you start where the money is.

Honest difficulty scores

Judged against the results you would face, not a generic tool number.

Cannibalisation check

Pages on your site that compete for the same term, with a recommendation for each.

Content gaps

Topics your competitors rank for and you do not, filtered for relevance.

Question and AI prompts

The questions people ask search engines and AI assistants in your field, ready for answer-style content.

Results

Keyword choices that paid off

Next steps

From keywords to rankings

A keyword map is only the start. Content SEO turns it into pages worth ranking, and on-page SEO tunes the pages you already have. If rankings stall even with the right terms, the cause is often in technical SEO.

Not sure whether your current targets are right? An SEO audit includes a keyword and cannibalisation review. For businesses that sell to a local area, I tailor the same research under local SEO.

❓ Common Questions

Keyword research questions, answered plainly

What is keyword research in SEO?
It is the process of finding the words and questions your customers use in search engines, then deciding which ones to build pages for. Good research balances demand, buying intent and how hard each term is for your site to win.
I use a mix of industry tools alongside Google Search Console, competitor results and real customer language. Tools suggest options. The decision about what is worth targeting is mine, made by reading the results.
As many as your site can use. For a small business that might be 30 to 60 well-chosen terms. For a store or large publisher it can run into the hundreds, all mapped to pages.
No. A term with 100 monthly searches from ready-to-buy people can beat one with 10,000 from browsers. I rank terms by how likely they are to produce enquiries and how winnable they are.
Yes. I have worked with clients across more than 21 countries. Language and local phrasing change results a lot, so I research each market on its own.
Yes, or I can brief your writers. See my content SEO service for how that works.
Related guides

Guides to read first

See how to build a keyword topical cluster map and what semantic SEO is.

Free keyword check

Find out which terms are worth your time

Tell me what you sell and who buys it. I will send back a few terms I would target first and why.

No obligation · Reply from Nazirul Islam Nakib himself

Nazirul Islam Nakib Nazirul Islam Nakib