Duplicate product paths
A product can open at /products/name and at /collections/x/products/name. Canonicals usually cover it, but I make internal links and sitemaps point to one version.
Shopify SEO expert
A Shopify SEO expert who gets your store found without fighting the platform.
Shopify makes selling easy and SEO a little awkward. Some URLs cannot be changed, themes and apps add weight, and collections often ship nearly empty. I know where the limits are and what can be done inside them, so your store ranks for the searches that bring buyers.
4.9/5 from 81 reviews · Hands-on, store by store
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8+
Years of SEO experience
1,200+
Projects delivered
+143%
Organic growth on a Shopify store in 3 months
21+
Countries served
What a Shopify SEO expert does
Shopify SEO is the work of getting a Shopify store to rank well and convert, within the way Shopify is built. The platform gives you a lot for free: an automatic sitemap, a redirects manager, canonical tags in most themes and fast hosting. It also sets limits. The /products/, /collections/, /pages/ and /blogs/ parts of your addresses are fixed, so the job is to work cleanly inside them.
A Shopify SEO expert looks at the store the way Google sees it. Which collections can rank? Which pages are near-duplicates? Which apps load code on every page? Which product pages say nothing a competitor's does not?
The biggest wins usually come from collection pages, the pages that match broad searches like "organic dark chocolate". I rework them first, then support them with better product pages, buying guides and links.
In one Shopify project, an organic food store in Germany grew from 2.1K to 5.1K organic visits a month in three months. You can read it in the case studies. The wider picture sits on my ecommerce SEO page.
The Shopify problems I fix most often
Thin collection pages
Collections are your money pages and often have no copy. I add useful intro text, sensible structure and clear links to related collections.
Tag and filter pages
Tag pages and filter URLs can create thin near-duplicates. I decide which deserve to be indexed and which do not.
Theme and app bloat
Every app can add scripts to every page, and leftovers remain after uninstalling. I trim what slows your pages down.
Title and meta templates
Clean patterns for products, collections and pages in your theme, so titles earn clicks instead of repeating the store name.
Product markup
Theme and apps can each output product data. I check there is one clean version with price, stock and reviews that match what shoppers see.
Redirects and URL changes
When products or collections move, the redirects manager is used properly and chains are avoided, so rankings follow.
Blog and buying guides
The Shopify blog is basic, so structure matters. I plan guides that feed your collections and earn links.
Shopify as it ships versus a store tuned for search
Both can look identical to a shopper. Google sees a big difference.
Tuned for search (what I do)
- Collections with real intro copy
- One canonical address per product
- Apps that earn their weight
- Clean title and meta patterns
- One tidy set of product data
As it ships (what I replace)
- ✓ Empty collection pages
- ✓ Several addresses for one product
- ✓ Unused app code on every page
- ✓ Store name repeated in every title
- ✓ Product data from the theme and apps
How a Shopify SEO project runs
1
Crawl the store and read Search Console
I crawl the store and list what wastes Google's time, such as collection filters and duplicate product URLs.
2
Fix Shopify's built-in quirks
Duplicate product paths, tag pages, variants and app bloat, handled inside Shopify's limits rather than fighting them.
3
Map keywords to collections and products
One clear target for each collection and key product, with overlaps resolved.
4
Rebuild the key pages
Collection copy, product titles and descriptions, and internal links reworked around what shoppers want.
5
Report on orders
Clicks, rankings and orders from organic search, with the next steps.
A Shopify store that kept growing
Shopify ecommerce Organic foods, Germany
Organic traffic from 2.1K to 5.1K a month
A Shopify store stuck at 2.1K visits. Crawl fixes, cleaner redirects, rewritten product and collection pages and white-hat links.
+143%Organic traffic
3 monthsTime to result
Ecommerce Organic food store, Chicago, USA
From zero organic clicks to 2,740 in 28 days
A store that had relied on paid ads for 1.5 years. Technical fixes, schema, on-page work, then content and links.
2,740Clicks in 28 days
€2,062.58Organic revenue in 28 days
Where Shopify SEO fits
A Shopify store depends on a healthy base. A technical SEO review catches crawl and duplicate issues, Core Web Vitals work speeds up theme and apps, and schema markup cleans up your product data.
What to target comes from keyword research. Guides that support your collections are content SEO, and link building helps your best collections beat competitors. Moving to Shopify from another platform? See site migration. For the full picture, start at ecommerce SEO.
Plans and pricing for Shopify stores
Pick the plan that matches your catalogue size. I work inside Shopify’s limits on URLs, collections and apps instead of fighting them.
Store Startup
from $199 per month
Audit, product and category fixes and technical clean-up for a smaller store.
Store Growth
from $499 per month
Up to 25 product pages, buyer-intent content and link building.
Store Authority
from $999 per month
Full catalogue strategy, digital PR and conversion-focused SEO.
See the full ecommerce SEO plans →
Starting prices in US dollars. I confirm the scope after a free look at your site, so you always know the price before any work starts.
Shopify SEO questions, answered plainly
Is Shopify good for SEO?
Yes, with the right setup. It has a solid technical base. It also has limits, such as fixed URL prefixes and heavy apps, which need managing.
Can I change my Shopify URLs?
You can change the product and collection handles, but not the /products/ or /collections/ parts. If you change a handle, use the redirects manager so the old address points to the new one.
Do Shopify apps hurt SEO?
Some do, mainly by slowing pages. Others help. I check what each one loads and recommend removing the ones that cost more than they return.
How long until my Shopify store ranks better?
Technical and on-page fixes can show within weeks. Competitive collections typically need three to six months. Results depend on your starting point and competitors.
Do you work with Shopify Plus?
Yes. The approach is the same, with extra attention to larger catalogues and multiple storefronts where they apply.
Will you rewrite my product descriptions?
Where it helps. Many stores only need their best sellers and main collections rewritten first. I tell you which before I start.
Free Shopify review
Send me your Shopify store
Share the address and the collection you most want to rank. I will tell you what is holding it back and what I would change first.
No obligation · Reply from Nazirul Islam Nakib himself
