Platform change
WordPress, Shopify, Magento, BigCommerce, Wix or custom builds: where each one tends to break URLs and metadata.
Site migration SEO expert
A site migration SEO expert who helps you move without losing the rankings you have earned.
Changing platform, domain, structure or design is the riskiest moment in a site’s search life. I plan the redirects, check the new site before launch and watch the results after, so a fresh start does not become a traffic drop.
4.9/5 from 81 reviews · Platform, domain and redesign moves
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8+
Years of SEO experience
1,200+
Projects delivered
21+
Countries served
4.9/5
From 81 reviews
What a site migration SEO expert does
A migration is any change that alters your URLs, your platform or your domain. Moving from WordPress to Shopify, switching to HTTPS, merging two sites, rebranding to a new domain, or restructuring your categories all count.
Most traffic loss in migrations has the same causes: old URLs that go nowhere, redirects that point to the wrong place or chain through several hops, pages left blocked from search, or content that quietly changed on the new site. None of it is dramatic. All of it is avoidable.
My job is to keep search engines informed. I map every important old URL to its new home, test the new site before it goes live, and check the result in Search Console for weeks afterwards. The foundation for this is technical SEO, and a pre-move SEO audit tells us which pages are worth protecting.
Migrations I plan for
Domain change or rebrand
A new name needs the old domain’s authority carried across with the right redirects and Search Console steps.
HTTPS or subdomain moves
Small-looking changes that can still split signals if handled loosely.
Redesign or restructure
New menus, categories and templates often change URLs and internal links more than people expect.
Merging or splitting sites
Deciding which pages to combine, keep or retire, and where each one should point.
How a migration runs
1
Benchmark the old site
Rankings, traffic, indexed pages and top URLs are recorded, so we can compare afterwards.
2
Build the redirect map
Every important old URL gets one clean 301 to the best matching new page.
3
Check the staging site
Titles, headings, canonicals, schema, speed and crawl rules are tested before launch.
4
Launch with a checklist
Redirects live, sitemap submitted, blocks removed, and key pages checked in minutes.
5
Monitor after launch
I watch indexing, errors and rankings for several weeks and fix issues as they appear.
A planned migration versus launching and hoping
Planned migration
- Every key URL redirected one-to-one
- Staging site tested before launch
- Benchmarks to compare against
- Problems caught in days
- Rankings protected
Launch and hope
- ✓ Old URLs lead to error pages
- ✓ Redirect chains and loops
- ✓ Noindex tags left from staging
- ✓ No baseline to judge the damage
- ✓ Months of lost traffic
Before and after the move
Moving is a good moment to improve, not just copy. Check the Core Web Vitals of the new build before it launches, and keep your schema markup intact. If you have already migrated and traffic dropped, see SEO recovery.
Site migration questions, answered plainly
Will I lose rankings when I migrate?
A short dip is normal, but a lasting loss is not. With correct redirects, matching content and good monitoring, most sites recover within weeks.
When should I involve an SEO expert?
Before the design is finalised. Structural decisions, such as URLs and menus, are far cheaper to get right early than to fix after launch.
What is a 301 redirect map?
A list that pairs each old URL with the new page that replaces it, so visitors and search engines land in the right place and ranking signals carry over.
How long does a migration take to settle?
Search engines usually process the change within a few weeks. Large sites can take longer, which is why monitoring runs for a while after launch.
Can you fix a migration that has already gone wrong?
Yes. I audit what changed, restore missing redirects and correct the issues. See my SEO recovery work for the full process.
Do you handle the technical work too?
I handle the SEO side and brief your developer in clear steps, or make the changes myself where the platform allows.
Free migration plan
Planning a move? Let’s protect your traffic first
Tell me what is changing and when. I will send back the main risks and what I would check before launch.
No obligation · Reply from Nazirul Islam Nakib himself
