Rendering strategy
Choosing server rendering, static generation or incremental updates for each page type, so crawlers receive real content in the HTML.
Next.js SEO expert
A Next.js SEO expert who makes a JavaScript site crawlable, fast and found.
Next.js and other headless setups give developers freedom, and give Google more to work out. Rendering, metadata, routes and redirects all need care. I work with your developers so the site is easy to crawl and quick to load.
4.9/5 from 81 reviews · Hands-on, site by site
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8+
Years of SEO experience
1,200+
Projects delivered
21+
Countries served
4.9/5
Average from 81 reviews
What a Next.js SEO expert does
Next.js SEO is the work of making sites built with Next.js, and similar JavaScript and headless frameworks, easy for search engines and AI crawlers to read. The framework offers server rendering, static generation, incremental updates and tools for metadata, sitemaps and redirects. Used well, it can be excellent for SEO.
Used carelessly, it can hide content from crawlers, produce the wrong status codes or ship slow pages. Content that only appears after client-side code runs may be missed. Dynamic routes can create many near-duplicate pages. Metadata may be set in the wrong place or not at all. AI crawlers often read less JavaScript than Google, so content that needs scripts to appear can be invisible to them.
A Next.js SEO expert reviews how each type of page is rendered, what the crawler receives, how routes, redirects and canonicals behave, and how fast pages load in the real world. I write clear tickets your developers can act on, and test the result. The foundation is technical SEO, speed is in Core Web Vitals, and the overview is on my CMS SEO page.
The Next.js and headless problems I fix most often
Metadata and canonicals
Titles, descriptions, canonicals and social tags set correctly per page, including dynamic routes.
Routes, status codes and redirects
Correct 200, 301 and 404 responses, no soft 404s, and a clear redirect setup in the framework configuration.
Sitemaps and robots
Sitemaps generated from your real content, with robots rules that keep staging and utility routes out.
Internal links
Real links crawlers can follow, instead of click handlers, with pagination and filters that stay crawlable.
Core Web Vitals
Image handling, scripts, fonts and hydration cost reviewed, so pages are fast on real phones.
Structured data
JSON-LD added server-side for organisation, articles, products and FAQs, matched to the visible page.
AI crawler access
Key content present in the HTML and crawler rules checked, so AI tools can read and cite your pages.
A JavaScript site built to be crawled versus one that hopes for the best
Google can render JavaScript. That does not mean it always does it well or fast.
Built to be crawled (what I do)
- Real content in the HTML
- Metadata set for every route
- Correct status codes
- Fast, light pages
- Readable by AI crawlers
Left to chance (the risk)
- ✓ Content that needs scripts to appear
- ✓ Missing or repeated metadata
- ✓ Soft 404s and wrong redirects
- ✓ Heavy client-side code
- ✓ Invisible to many AI tools
How a Next.js SEO project runs
1
Crawl and render check
I crawl the site, compare raw HTML with the rendered page and read Search Console.
2
Fix rendering and routes
Rendering choices, status codes, redirects and canonicals, in the order that matters.
3
Brief your developers
Clear tickets with examples, so developers can fix things without a long meeting.
4
Metadata, markup and speed
Metadata, structured data and Core Web Vitals checked on real pages and devices.
5
Verify and report
Crawl, indexing and rankings checked after each release, and reported every month.
Where Next.js SEO fits
Next.js SEO builds on technical SEO, Core Web Vitals and schema markup. Being readable by AI tools is covered by my AI SEO services. A rebuild or replatform needs a plan, covered by site migration. The overview of all platforms is on my CMS SEO page.
Plans and pricing for Next.js sites
Next.js depends on rendering choices. The plans cover indexing, metadata, speed and the content built on top.
Launch
from $149 per month
For businesses under 12 months old: audit, keywords and fixes for up to 10 pages.
Growth
from $399 per month
AI search optimization, content, internal links and strategic link building.
Professional
from $799 per month
Full strategy, authority link building, schema and conversion-focused SEO.
See the full monthly SEO plans →
Starting prices in US dollars. I confirm the scope after a free look at your site, so you always know the price before any work starts.
Next.js SEO questions, answered plainly
Is Next.js good for SEO?
Yes, when pages are rendered on the server or at build time and metadata is set correctly. It can also hurt SEO if important content only appears after client-side code runs.
Do you work with other headless setups?
Yes. The same principles apply to Nuxt, Remix, Gatsby, Astro and headless CMS setups. Message me with your stack and I will tell you how I would approach it.
Can Google crawl JavaScript sites?
Google can render JavaScript, but it takes more time and resources, and not every other crawler does it. Putting key content in the HTML is safer for Google and for AI tools.
Can you work with our developers?
Yes. I write clear, specific tickets, review pull requests when asked and test the result in Search Console and a crawler.
How long until I see results?
Technical fixes can show in weeks, once Google recrawls. Competitive searches take longer. I give honest ranges, not promises.
Do you have a Next.js case study?
Not published yet. I will add one when a client agrees. My published results are on the case studies page.
Free Next.js review
Send me your Next.js site
Share the address and the page you most want to rank. I will tell you what I see and what I would fix first.
No obligation · Reply from Nazirul Islam Nakib himself
