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Technical SEO expert

A technical SEO expert who fixes what is really holding your site back.

If Google cannot crawl, render and understand your pages, nothing else you do in SEO pays off. I find the technical problems that quietly cap your rankings and fix them in the order that moves traffic soonest. Eight years, 1,200+ projects, and I still audit every site by hand.

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8+ Years of SEO experience
1,200+ Projects delivered
800+ Keywords ranked on one SaaS site
21+ Countries served
What it is

What a technical SEO expert actually does

Technical SEO is everything that happens before a visitor reads a word of your content: whether search engines can find your pages, load them, understand them and decide they are worth showing.

A technical SEO expert works on the parts of your site that visitors never see. Crawl paths, indexing rules, page speed, structured data, redirects, duplicate pages, rendering, and the way your URLs and internal links hang together. When these are wrong, good content stays invisible. When they are right, every other part of SEO works harder.

That is why I usually look here first. A site with strong content and a broken foundation is the most frustrating kind to own: you did the hard part and still do not rank. It is also the most rewarding to fix, because the gains are often quick.

If you want to know where your site stands before committing to anything, my SEO audit covers the technical layer together with content and links.

What I fix

The technical areas I work on

Not every site needs all of these. The audit tells us which ones are costing you traffic.

Crawling and indexing

Pages that should rank but are not indexed, junk pages that waste crawl budget, robots.txt and sitemap mistakes, and the "Crawled, currently not indexed" reports in Search Console.

Site architecture and internal links

A clear structure where every important page is a few clicks from the homepage and linked with descriptive anchor text, so authority flows to the pages that earn you money.

Speed and Core Web Vitals

Slow images, heavy scripts, layout shifts and sluggish interactions fixed on real devices, not just a good score in a lab test. See my Core Web Vitals work.

Structured data

Schema markup that tells Google and AI tools exactly who you are, what you sell and who wrote it, written to match what is on the page.

Duplicates, canonicals and redirects

Parameter URLs, near-duplicate pages, redirect chains and wrong canonicals that split your ranking signals between pages.

JavaScript and rendering

Content that exists for visitors but not for crawlers because it loads late or only after a click. I check what Google actually sees.

Mobile and security basics

Mobile layout problems, mixed content, HTTPS issues and the small technical flags that quietly lower trust.

Migrations and rebuilds

Moving platform, domain or design without losing the rankings you have earned. A redirect map and a pre-launch check are the difference, which is what a site migration service covers.

My process

How a technical SEO project runs

1

Crawl and review

I crawl the whole site, read your Search Console reports and check how Google renders key pages. This is manual work, not a tool export, and it is the same method as a full SEO audit.

2

Find the real cause

Ten warnings do not mean ten problems. I separate the few issues that affect rankings from the noise a tool flags.

3

Prioritise by impact

You get a ranked list: what to fix this week, this month and never. Each item says why it matters and how hard it is.

4

Fix or brief your developer

I implement fixes where I can, and for anything that needs a developer I write clear tickets they can act on without a meeting.

5

Verify in Search Console

After each change I check indexing, crawl stats and rankings, so we know the fix worked rather than assume it did.

Warning signs

Signs your site needs a technical SEO expert

If you recognise two or three of these, the cause is probably technical.

Good pages, no rankings

You publish solid content and it never gets past page three, even for easy terms.

Pages missing from Google

Search Console shows a growing list of pages that are discovered or crawled but not indexed.

A slow, jumpy site

Pages take several seconds to load on mobile, or content moves while people try to tap it.

A redesign or migration is coming

You are changing platform, domain or structure, which is when most sites lose traffic they never recover. Plan a site migration before you launch.

A sudden drop in traffic

Traffic fell after an update, a plugin change or a developer deployment, and nobody can say why. That is a case for SEO recovery.

Why it matters

A site with a clean foundation versus one without

Technically sound site

  • Important pages indexed within days
  • Fast, stable pages on mobile
  • Clear structure Google can follow
  • Schema that matches the page
  • New content ranks faster

Technically broken site

  • ✓ Pages stuck as discovered, not indexed
  • ✓ Slow loads and layout jumps
  • ✓ Orphan pages and redirect chains
  • ✓ Missing or wrong structured data
  • ✓ New content ignored for months
Results

Technical work that showed up in the numbers

Good to know

Where technical SEO ends and the rest begins

Technical SEO makes your site easy to find and understand. It does not write your pages or earn your reputation, so it works best alongside the other layers.

Once the foundation is solid, on-page SEO makes each page match its searcher, keyword research decides which pages to build, content SEO fills the gaps, and link building adds the authority that tips close races your way.

If you also want to be recommended by ChatGPT, Gemini and Perplexity, my AI SEO services rest on the same technical base: AI tools can only cite what they can crawl and parse.

❓ Common Questions

Technical SEO questions, answered plainly

What is technical SEO?
Technical SEO is the work that lets search engines crawl, render, index and understand your website. It covers speed, site structure, indexing rules, structured data, redirects and mobile usability. Content and links come on top of it, but they cannot make up for a weak foundation.
The clearest moments are before a redesign or migration, after an unexplained traffic drop, when pages will not index, and when a site is slow enough that visitors leave. If your content is strong and rankings still stall, a technical review is usually the next step.
A general consultant covers strategy, content and links. A technical SEO expert goes deeper into how the site itself is built: crawling, rendering, speed and structured data. I do both, but I lead with the technical layer because everything else depends on it.
WordPress, WooCommerce, Shopify, Magento, BigCommerce, Wix, Squarespace and custom-built sites. The principles stay the same. The fixes are different on each platform, and I know where each one tends to go wrong.
Where the platform allows it, yes. When a fix needs a developer, I write a clear, ordered brief so they can implement it quickly, and I check the result afterwards.
A focused fix list can be done in a few weeks. A large store or a migration takes longer. You will see crawl and indexing improvements first, with ranking changes following over the next few months.
Related guides

Guides to read first

See the technical SEO checklist for AI search visibility and how schema markup supports AI search.

Free technical SEO audit

Find out what Google sees when it visits your site

Send me your URL. I will check how your site is crawled and indexed and tell you the three technical issues most worth fixing first.

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