Title tags and meta descriptions
Written to earn the click as well as the ranking. Clear promise, the main term near the front, and no truncation in results.
On-page SEO expert
An on-page SEO expert who makes every page say the right thing to the right searcher.
Most pages do not fail because the site is broken. They fail because the page does not match what the searcher came for. I rework titles, headings, copy, internal links and markup, one page at a time, so Google and your visitors both see an obvious answer.
4.9/5 from 81 reviews · Hands-on, page by page
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8+
Years of SEO experience
1,200+
Projects delivered
+143%
Organic growth on a Shopify store in 3 months
21+
Countries served
What an on-page SEO expert actually changes
On-page SEO is everything you control on the page itself: the title people see in results, the headings, the way the first paragraph answers the question, the images, the links to other pages and the markup behind it.
An on-page SEO expert starts with a simple question: what does the person typing this search want to find? A buyer wants prices and proof. Someone researching wants a clear explanation. Someone comparing wants a table. When the page gives the wrong thing, it stays stuck however many times the keyword appears.
That is why I rarely add keywords. I usually remove some, move the answer higher up the page, and make the structure easy for a person to skim and for a crawler to parse. The same clarity helps AI assistants quote the page accurately.
On-page work sits on top of a sound site. If crawling or indexing is the real problem, I will say so and point you to technical SEO first, because polished pages that Google cannot index earn nothing.
The parts of a page I rework
Each page gets the same careful pass. What changes is the order of the fixes.
Search intent matching
I check what Google already rewards for the term, then shape the page to be the most useful result of that type.
Headings and page structure
One H1, a logical H2 and H3 outline, and sections that can each answer a question on their own.
Copy that answers first
The answer goes in the opening lines, then the detail. Better for readers, and easier for AI tools to lift accurately.
Internal linking
Descriptive anchor text from related pages, so authority flows to the pages that matter and visitors find the next step.
Images and media
Compressed, properly named, with useful alt text. Fast pages convert better and rank more steadily.
Schema markup
Article, Service, FAQ, Breadcrumb or Product markup that matches what is visible on the page, never invented.
Calls to action
A page that ranks but does not convert is half a result. I tidy the path from reading to enquiring.
Keyword stuffing versus intent-first pages
This is the biggest shift I make on most sites I take over.
Intent-first (what I do)
- Title says what the page delivers
- The answer is in the first paragraph
- One clear topic per page
- Headings that mirror real questions
- Internal links with meaningful anchors
Keyword-first (what I replace)
- ✓ Same phrase repeated in every heading
- ✓ A long intro before any answer
- ✓ Several topics crammed onto one URL
- ✓ Vague headings like “Overview”
- ✓ Links that say “click here”
How I review a page before touching it
Who is searching, and why?
I look at the live results to see whether Google wants a guide, a product page, a comparison or a service page.
Does the page do that job?
I read it as a visitor would and note where it wanders, repeats itself or hides the answer.
Is anything competing with it?
If two of your pages target the same term, one has to change. Splitting signals is a common, silent loss.
Are the basics clean?
Title, description, headings, images, canonical and schema, checked against what the page actually says.
Can people move on from here?
I add the internal links and the next step a reader would reasonably want.
Page-level work that moved real traffic
Ecommerce Organic foods, Germany
Organic traffic from 2.1K to 5.1K a month
Category and product pages rewritten around what shoppers actually search for.
+143%Organic traffic
3 monthsTime to result
B2B SaaS USA, UK & international
From 30 to 16,600+ monthly clicks
Structured pages, clear answers and tight internal linking across a new content library.
16,600+Monthly clicks
800+Keywords ranking
How on-page SEO fits with the rest
Which pages to optimise, and for which terms, comes from keyword research. Without it you are polishing pages that target the wrong thing.
When a topic needs a new page rather than a rewrite, that is content SEO. And once your pages are right, link building helps the best of them beat competitors with similar content.
If you would like a second pair of eyes on your whole site first, my SEO audit covers on-page issues alongside everything else. Pages that need to be understood by ChatGPT and Gemini as well as Google are covered under AI SEO.
On-page SEO questions, answered plainly
What is on-page SEO?
On-page SEO is the optimisation of what sits on your own pages: titles, headings, copy, images, internal links and structured data. The goal is to make each page the clearest match for the search it targets.
What is the difference between on-page and technical SEO?
On-page SEO shapes the content and markup of individual pages. Technical SEO deals with how the whole site is crawled, indexed and served. You usually want the technical base right first, then the pages polished.
How many keywords should a page target?
One main topic per page, with the natural variations a thorough answer would include. Trying to rank one page for several unrelated terms usually ranks it for none.
Will you rewrite my content?
Where it helps, yes. Sometimes a few edits to the title, opening and headings are enough. Other times a page needs a full rewrite. I tell you which before I start.
How long does on-page SEO take to work?
Google usually re-reads updated pages within days to weeks. Visible ranking movement typically shows over the following one to three months, depending on competition.
Do you work on WordPress, Shopify and custom sites?
Yes. I work in WordPress, WooCommerce, Shopify, BigCommerce, Wix, Squarespace and custom builds, and I can edit directly or hand your team exact copy.
Free page review
Send me the page that should be ranking
Share a URL and the term you want it to win. I will tell you what is holding it back and what I would change first.
No obligation · Reply from Nazirul Islam Nakib himself
