Choosing a school or college
"Best international school in Dhaka". Local searches, decided by reviews, results and visits.
Education SEO expert
An education SEO expert who helps students and parents find the right school or course.
Choosing a school, college or course is a big decision made after a lot of research. I help schools, universities, training providers and online course businesses be found by the right learners, with clear programme pages and trustworthy content.
4.9/5 from 81 reviews · Hands-on, site by site
Get a free first look
Send your website. I will reply myself with what I see and what I would fix first.
or
Chat on WhatsApp
8+
Years of SEO experience
1,200+
Projects delivered
21+
Countries served
21+
Countries served
What Education SEO means, and what I do
Education SEO is search marketing for schools, colleges, universities, tutoring centres, training providers and online course businesses. The audience is varied: parents choosing a school, students comparing courses, adults changing careers and employers sponsoring training.
The decisions are big and often emotional, and the research is long. People look for outcomes, fees, entry requirements, accreditation, dates and what student life is like. They also look for proof such as reviews, results and faculty profiles. For schools and tutoring centres, local searches matter most. For universities and online courses, programme and topic searches matter more.
I structure the site around programmes and audiences, build pages that answer the questions applicants actually ask, and set up local profiles for physical campuses. Seasonal patterns around admissions and term dates shape the content calendar. See content SEO and local SEO for the main building blocks.
How your customers search
Course and programme searches
"Digital marketing course online". Learners compare content, price, duration and outcomes.
Admissions and requirements
Dates, fees, entry rules and scholarships. Clear, current pages reduce questions and win applications.
Skills and career searches
Topic-led searches from people looking to learn. Helpful guides bring prospects early.
What I work on for an education business
Programme and course pages
A page for each programme with outcomes, fees, dates and entry requirements, all kept current.
Campus profiles
Accurate Google Business Profiles for each campus or centre, with photos and hours.
Admissions content
Clear pages for dates, fees, scholarships and how to apply, updated every cycle.
Faculty and expertise
Staff profiles with qualifications that show who teaches and why they are trusted.
Guides that bring learners in
Helpful articles on topics your programmes teach, linked to the relevant course.
Reviews and student stories
Honest feedback and real outcomes, shared with permission.
International students
Pages and language setup for applicants from other countries.
Course and education markup
Structured data for courses, organisations and events that matches the visible page.
A site built around applicants versus an institution brochure
Applicants want facts, fees and proof.
Built around applicants (what I do)
- A page for each programme
- Fees, dates and requirements in plain view
- Faculty profiles and student stories
- Campus profiles that are accurate
- Admissions content updated each year
An institution brochure (what I replace)
- ✓ A history of the institution first
- ✓ Fees and dates hard to find
- ✓ No information about teachers
- ✓ Outdated admissions pages
- ✓ A contact form and nothing else
How a education SEO project runs
1
Map the student journey
I look at what prospective students search for, from course names to fees and entry requirements, and what your site answers.
2
Fix the foundation
Site structure, speed and Search Console, so course pages can be found and read.
3
Build course and programme pages
Each course gets a clear page with who it is for, what it covers, cost and how to apply.
4
Earn credibility
Accreditation, honest student outcomes and links from education bodies and relevant sources.
5
Report on enquiries and applications
Enquiries, brochure requests and applications by month, with the next steps.
Where education SEO fits
Education SEO uses content SEO, keyword research and on-page SEO. Schools and centres with physical sites should see local SEO and the Google Business Profile guide. For applicants from abroad, see international SEO. Course businesses will find parallels in SaaS SEO.
Plans and pricing for education providers
Education searches cluster around courses, locations and enrolment dates. The plans cover course pages, content and authority.
Growth
from $399 per month
AI search optimization, content, internal links and strategic link building.
Professional
from $799 per month
Full strategy, authority link building, schema and conversion-focused SEO.
Enterprise
from $1,500 per month
Custom scope for large sites, international SEO and direct access to Nakib.
See the full monthly SEO plans →
Starting prices in US dollars. I confirm the scope after a free look at your site, so you always know the price before any work starts.
Education SEO questions, answered plainly
How can a school or college get more applicants online?
Make each programme easy to find and compare, keep admissions pages accurate and keep your local profiles complete. Reviews and proof of outcomes help parents and students decide.
Does SEO work for online course businesses?
Yes. Topic-led guides bring learners in early, and clear course pages convert them. Competition is high, so a distinct niche helps.
How should we handle seasonal admissions pages?
Keep the same address each year and update the content, rather than creating a new page each cycle. This keeps authority in one place.
Can you help with international student recruitment?
Yes. Pages for specific countries and languages, set up correctly, help applicants find the right version.
Do you work with tutoring centres and training providers?
Yes. They often depend most on local rankings and reviews.
How long until we see more enquiries?
Local and page improvements can help within weeks. Competitive programme terms take three to six months or longer. I report enquiries and applications.
Free education review
Send me your institution
Share your website and the programmes you most want to promote. I will tell you what I see and what I would fix first.
No obligation · Reply from Nazirul Islam Nakib himself
