Images and media
Right sizes, modern formats and sensible loading so the first screen appears quickly.
Website speed optimization expert
A website speed optimization expert who makes your site load fast and stay fast.
A slow site loses visitors before they read a word, and it gives Google a reason to rank a faster competitor above you. I find what is actually slowing yours down, fix it in order of impact and check the result on real devices, not only in a test tool.
4.9/5 from 81 reviews · WordPress, Shopify, WooCommerce & Magento
Get a free speed check
Send your website. I look at what is slowing it down and reply within 24 hours with where I would start.
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8+
Years of SEO experience
1,200+
Projects delivered
21+
Countries served
4.9/5
From 81 reviews
What website speed optimization really involves
Speed optimization is not installing a plugin and hoping. A site is slow for specific reasons: a hero image ten times larger than it needs to be, scripts that block the page from showing, a theme that loads code it never uses, a chat widget, a cheap server. Each site has its own mix.
My job as a speed optimization specialist is to find your mix. I measure first, using real visitor data where there is any, then trace each delay to its cause, then fix the biggest ones first. You get a faster site and a short note on what changed and why.
Speed is one layer of technical SEO. If you want the three Google speed measurements handled in detail, see my Core Web Vitals service. Speed alone will not carry a weak site, so I also check it as part of an SEO audit.
Where a slow website usually loses time
CSS and JavaScript
Unused code removed, the rest delayed or deferred where that is safe.
Plugins and apps
The ones that slow every page for little return, found and replaced or removed.
Hosting and server response
Whether the server itself is the bottleneck, and what to change if it is.
Caching and CDN
Page caching and a content delivery network set up for how your site is built.
Mobile speed
Checked on mid-range phones and slower connections, where most visitors struggle.
Speed optimization for the platform you use
The causes of slowness differ by platform, and so do the safe fixes.
WordPress speed optimization
Theme weight, plugins, page builders, database and caching on WordPress sites.
WordPress SEO →Shopify speed optimization
Apps, theme code and image handling that slow a Shopify store and its checkout path.
Shopify SEO →WooCommerce speed
Product pages, cart scripts and plugin load on WooCommerce stores.
WooCommerce SEO →Magento speed
Heavy themes, extensions and server settings that hold large Magento catalogues back.
Magento SEO →
How it runs
How a speed optimization project runs
Four steps, with a backup before anything changes.
Start with a free speed check →-
Step 1
Measure
I test key pages on mobile and, where available, read real-user data from Search Console.
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Step 2
Find the causes
Each delay is traced to a file, script, plugin or server setting, not just a score.
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Step 3
Fix in order of impact
The changes that help most come first. A backup is taken, and risky changes are explained before they are made.
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Step 4
Test and hand over
I re-test on real devices and give you a short note of what changed, so nothing is a mystery later.
A speed plugin versus a speed expert
A good plugin helps. It cannot find the cause that is specific to your site.
| Feature | Speed expert (me) | Speed plugin alone |
|---|---|---|
| Finds the real cause | Yes and traces it to the file or script | Rarely because it applies general settings |
| Handles theme and code | Yes where it is safe | ✕ |
| Risk of breaking the site | Managed with backups and testing | Higher when many options are switched on blindly |
| Checked on real devices | Yes on mid-range phones | Usually not |
| Explains what changed | A short written note | Settings you have to interpret yourself |
What are website speed optimization services?
Work that makes your site load and respond faster: compressing and resizing images, trimming code, removing heavy plugins, setting up caching and a CDN, and fixing server response. I do the diagnosis and the fixes.
How much faster will my site get?
It depends on what is slowing it down, so I will not promise a number before I have looked. After the check I tell you what I expect to improve and what I do not think can be changed.
Does site speed affect SEO?
Yes, though it is one signal among many. Google measures page experience, and a slow page also loses visitors before they act. Speed helps most when the content is already good.
Is this the same as Core Web Vitals work?
They overlap. Speed optimization covers everything that slows the site. My Core Web Vitals service focuses on the three Google measurements, LCP, INP and CLS, and fixes the specific causes behind them.
Can you speed up a WordPress or Shopify site without breaking it?
Yes. I take a backup first, change things in small steps, and test the pages that matter, including checkout on a store. If a change carries risk, I tell you before I make it.
Do you only work on WordPress?
No. I work on WordPress, WooCommerce, Shopify and Magento, and on custom builds.
Free speed check
Find out what is slowing your site down
Send me your website. I will look at it myself and reply within 24 hours with where I would start.
No obligation · Reply from Nazirul Islam Nakib himself
