An SEO recovery expert who finds out why your traffic fell and shows you how to win it back.

A traffic drop has a cause, and the fix depends entirely on which cause it is. A manual penalty, an algorithm update, a broken redirect, a noindex tag left on by mistake, a slow server and a competitor overtaking you all look the same on a traffic chart.

I begin by dating the drop and matching it to what changed: a Google update, a site release, a plugin change, a migration. Then I look at which pages and queries lost the most. The pattern usually points to the cause quickly.

Recovery then follows that diagnosis. It may be a technical SEO repair, a rewrite of thin or outdated pages with content SEO, or a clean-up of risky links. I tell you honestly when a drop is a normal fluctuation and no action is needed.

The first question is whether the drop is real. I compare Search Console clicks and impressions with the same weeks last year and check that tracking has not broken, because a changed analytics tag can look exactly like a collapse.

Next I line the date of the drop up with known events: a Google core update, a site migration, a template change, a robots.txt or noindex mistake, or a hosting move. A fall on a single day usually points to something technical or a manual action. A slow slide over several weeks more often means that content has been overtaken or that quality signals are weak.

Then I check for manual actions in Search Console, which are the only penalties Google reports to you. If there are none, the cause is almost always an algorithm change or a technical fault, and the fix is different in each case. I also split the loss by page type, country, device and group of searches, because a fall concentrated in one section tells you exactly where to look.

Only after that do I plan fixes. Recovering from a core update rarely comes from one trick. It means improving the pages that lost, usually by making them more useful, more trustworthy and more clearly written, and then waiting for Google to reassess them. That can take weeks, or until the next update, so I will not promise a date. What I can promise is that you will know the cause, the plan and what changed each month.

If the drop followed a move, see site migration. For a wider health check, start with an SEO audit. To understand why rivals now outrank you, a competitor analysis shows what they did differently.