These are projects I have worked on. The figures come from client analytics, Google Search Console and Google Business Profile, and none was bought with ads. Every card links to the full write-up, including the starting point and what was done.
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Each case study shows a different starting point, market and timeframe, and the timeframe matters. A new site and an established one move at very different speeds. I do not promise any of these numbers for your site. I promise to do the same careful work on it.
If you want to know how I would approach your own site, start with the SEO services overview or ask for an SEO audit.
Start with the one that looks most like your site.
Running an online shop? Read the ecommerce studies. They cover Shopify, WooCommerce and BigCommerce stores, and show what changed in the first 28 days and over longer runs.
Selling software? The SaaS studies show how a new product with almost no traffic built topical authority from scratch.
Serving customers in one area? The local studies show Google Business Profile views, calls and direction requests, which is what matters more than rankings for a plumber or a clinic.
Worried about AI search? The AI studies show real appearances in Google AI Overviews, ChatGPT and Microsoft Copilot.
Every write-up follows the same order: the starting point, what I did, what I learned, and the numbers with the period they cover. If a case study is still running, it says so.
Growth in Google clicks, visits and rankings.
B2B SaaS UAE, targeting USA, UK & Europe
A brand-new Shopify marketing tool that started at 30 clicks. Topical authority built from scratch around problems people already search for.
Ecommerce Organic foods, Germany
A Shopify store stuck at 2.1K visits. Fixed crawl issues, rewrote product and collection pages and added white-hat links.
Ecommerce Organic food store, Chicago, USA
A store that had relied on paid ads for 1.5 years. Technical fixes, schema, on-page work, then content and links.
Ecommerce Gadget store, Bangladesh
Technical and on-page work on WordPress, local-language search behaviour, and optimisation for Bing and AI platforms.
Content site Affiliate blog, selling to US, UK, Canada & Europe
Buyer-intent keywords, topical authority and internal linking, kept up for 1.5 years. Figures are from the 12-month mark.
Ecommerce Luxury clothing brand, Switzerland
A brand with no SEO work, aiming at the US market. Site restructure, targeted content and a backlink plan, with Bing optimised alongside Google.
Ecommerce Organic food brand, Berlin, Germany
Ecommerce Health & wellness store, Melbourne, Australia
AI writing tool Sydney, Australia
B2B SaaS Germany
Travel & hotels Travel and hotel agency, Germany
Technical SEO, on-page and semantic work, topic clustering and AI search optimisation, compared with the previous period.
Profile views, calls and direction requests for businesses that serve an area. See how I do it under local SEO.
Local SEO Vape shop, Dubai Marina, UAE
A brand-new shop with no Google Business Profile and no site traffic. Profile built from scratch, UAE citations, local keywords and a review process.
Local SEO Cleaning services, Melbourne, Australia
Local SEO Mobile tyre fitting, Liverpool, UK
Local SEO Addiction rehab, Los Angeles, USA
Local SEO Plumbing, California, USA
Citations and appearances in AI answers. See my AI SEO work.
AI search Luxury bags, Spain, selling to USA & UK
Restructured product and category pages for AI systems to read, built topical authority and earned mentions in sources AI models trust.
AI search Digital product
Send me your site. I will tell you honestly what I think is possible and where I would start.
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Nazirul Islam Nakib