An AI visibility audit that shows where AI tools mention you, skip you or get you wrong.

An AI visibility audit answers a plain question: when someone asks an AI tool about your market, do you appear, and if not, why?

I build a list of the questions your buyers actually ask, then run them across ChatGPT, Gemini, Perplexity and Google AI Overviews, in several phrasings. For each I record which brands and pages are named and whether what is said about you is correct.

Then I look underneath for causes. Is your site blocking crawlers? Is it slow or hard to render? Do your pages answer questions clearly? Is your brand described consistently across the web? Are competitors getting mentions you are not?

It goes hand in hand with a wider SEO audit, because many AI problems begin as ordinary technical or content problems.

AI answers change from one run to the next, so a single screenshot proves very little. I build a list of the questions your customers really ask, covering your services, your location and the comparisons people make, and I run each one several times across ChatGPT, Gemini, Perplexity and Google AI Overviews. For each answer I record whether you are mentioned, whether you are cited with a link, what is said about you and whether it is accurate.

I then run the same questions for your closest competitors, because the useful finding is rarely that you are missing. It is who is being named instead of you, and which of their pages or outside mentions the AI is drawing from.

The second half of the audit looks at why. I check whether AI crawlers can reach your site, which ones your robots.txt allows or blocks, how clearly your pages state who you are and what you do, whether your structured data matches the facts on the page, and whether your name, address and descriptions are consistent across the sites AI tools trust.

You receive a written report with the evidence, the likely causes and a short list of fixes in order of impact. Some fixes are quick and some are slow, and I say which are which. I do not promise that any AI tool will name you, because no one controls that, but you will know exactly what to change and why.

The roadmap usually points to one or more of these: answer engine optimization for page structure, generative engine optimization for brand clarity, ChatGPT SEO or Google AI Overviews for specific platforms, and sometimes technical SEO. The full range is on my AI SEO services page.

Want to understand the method? Read how to track your website visibility in AI search engines.