Layered navigation URLs
Filters can create huge numbers of near-duplicate URLs. I decide which combinations are worth indexing and keep the rest from wasting crawl time.
Magento SEO expert
A Magento SEO expert who tames large catalogues and makes them rank.
Magento and Adobe Commerce stores can be very powerful and very complicated. Layered navigation, URL rewrites, caching and store views all affect how Google reads a large catalogue. I untangle them, so your best categories and products get the attention they deserve.
4.9/5 from 81 reviews · Hands-on, store by store
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8+
Years of SEO experience
1,200+
Projects delivered
4.9/5
From 81 reviews
21+
Countries served
What a Magento SEO expert does
Magento SEO is SEO for stores on Magento Open Source or Adobe Commerce. These platforms suit large and complex catalogues, with many products, store views and customisations. The same power creates SEO risks, because settings that look harmless can multiply URLs or slow the site.
A Magento SEO expert reviews how layered navigation creates URLs, how canonicals are set, how URL rewrites are growing, how the site is cached and how store views relate to each other. With large catalogues, crawl efficiency matters. If Google spends its time on filter pages, your key categories are visited less.
I also look at the front end. A heavy theme or JavaScript-driven storefront can be slow on phones and hard for crawlers to read.
For how this fits into the bigger picture, see my ecommerce SEO page. For the technical groundwork, see technical SEO.
The Magento problems I fix most often
Canonical settings
Category and product canonicals are configurable. I check they are on and doing what they should, including for products in several categories.
URL rewrites and redirects
Rewrites can grow messy as the catalogue changes, causing chains and loops. I clean them and plan redirects when products or categories move.
Caching and speed
Full-page caching, image handling, scripts and theme weight decide how fast Magento feels, especially on mobile.
Store views and hreflang
Several store views can duplicate content. I set language and region signals so each audience gets the right version.
Configurable products
Make sure the right page is indexed, not every simple-product variant behind it.
Structured data
Product markup is checked against what shoppers see, including price, stock and reviews, and brought up to date.
Sitemaps and robots
On big catalogues, sitemap and robots settings steer crawlers to the pages that matter and away from the ones that do not.
A Magento store left to grow versus one managed for search
Large catalogues reward discipline.
Managed (what I do)
- Filter combinations chosen deliberately
- Canonicals set and checked
- Clean rewrites, no redirect chains
- Fast, cached pages on mobile
- One correct version per audience
Left to grow (what I replace)
- ✓ Thousands of crawlable filter URLs
- ✓ Missing or wrong canonicals
- ✓ Rewrite tables full of old rules
- ✓ Slow, heavy front end
- ✓ Duplicate content across store views
How a Magento SEO project runs
1
Crawl the whole catalogue
Large catalogues hide problems. I crawl category trees, layered navigation and parameters to see what Google really reaches.
2
Fix indexing and speed
Layered navigation, canonicals, caching and rendering, which matter most on Magento.
3
Map keywords to categories
Category targets first, since they carry most of the search demand in large stores.
4
Improve content at scale
Templates for the long tail and hand-written content for the pages that earn the most.
5
Report on revenue by category
Organic orders and revenue by category, so effort goes where it pays.
Ecommerce results from other platforms
A Magento case study is not published yet. These are results from other ecommerce platforms, using the same method.
Ecommerce Organic food store, Chicago, USA
From zero organic clicks to 2,740 in 28 days
A store that had relied on paid ads for 1.5 years. Technical fixes, schema, on-page work, then content and links.
2,740Clicks in 28 days
€2,062.58Organic revenue in 28 days
Shopify ecommerce Organic foods, Germany
Organic traffic from 2.1K to 5.1K a month
A Shopify store stuck at 2.1K visits. Crawl fixes, cleaner redirects, rewritten product and collection pages and white-hat links.
+143%Organic traffic
3 monthsTime to result
Where Magento SEO fits
Magento SEO depends on solid groundwork. Technical SEO sorts out crawling and indexing, and Core Web Vitals work addresses speed. International SEO helps if you run several store views for different countries.
Category and product pages are covered by on-page SEO. Schema markup keeps product data accurate. Planning a platform change? See site migration. The overview is on my ecommerce SEO page.
Plans and pricing for Magento stores
Large Magento catalogues need careful crawl and filter control. Start from Store Growth for most catalogues, or ask for a custom scope.
Store Startup
from $199 per month
Audit, product and category fixes and technical clean-up for a smaller store.
Store Growth
from $499 per month
Up to 25 product pages, buyer-intent content and link building.
Store Authority
from $999 per month
Full catalogue strategy, digital PR and conversion-focused SEO.
See the full ecommerce SEO plans →
Starting prices in US dollars. I confirm the scope after a free look at your site, so you always know the price before any work starts.
Magento SEO questions, answered plainly
Is Magento good for SEO?
It has the controls you need, but they are not set for you. A well-configured Magento store can rank very well, while a default one often carries avoidable problems.
Do you work on Adobe Commerce as well as Magento Open Source?
Yes. The SEO principles are the same, with extra attention to multiple store views and larger catalogues where they apply.
How do you handle a huge catalogue?
By prioritising. I find which categories and products earn most, fix the site-wide issues first, then work through the key pages in order of return.
Can you improve Magento speed?
Yes. I identify what slows pages down, such as caching, images, scripts or theme, and recommend fixes. Some changes need your developer, and I give them clear instructions.
Should I migrate off Magento?
Only if it makes business sense. SEO alone is rarely the reason. If you do migrate, a careful plan protects your rankings.
How long until I see results?
Crawl and speed fixes can show within weeks. Rankings for competitive terms take longer. Large catalogues are often a three-to-six-month effort.
Guides to read first
Read the Magento 2 SEO guide and the Magento SEO checklist for the detail behind this service.
Free Magento review
Send me your Magento store
Share the address and the category you most want to rank. I will tell you what I see and what I would fix first.
No obligation · Reply from Nazirul Islam Nakib himself
