Problem-aware searches
"How to reduce cart abandonment". People who have a problem but no product in mind. Helpful guides win the first visit.
SaaS SEO expert
A SaaS SEO expert who builds a steady flow of trial and demo requests.
SaaS buyers research before they ever speak to sales. I help software companies show up for the problems their customers search for, build topical authority from scratch and turn organic traffic into trials, demos and revenue.
4.9/5 from 81 reviews · Hands-on, site by site
Get a free first look
Send your website. I will reply myself with what I see and what I would fix first.
or
Chat on WhatsApp
8+
Years of SEO experience
1,200+
Projects delivered
16,600
Organic clicks in 3 months for a new SaaS product
21+
Countries served
What SaaS SEO means, and what I do
SaaS SEO is search marketing for software-as-a-service products. It differs from other SEO because the product is new, the category is crowded and buyers search for problems far more often than product names.
The approach is to map the questions your customers ask before, during and after they realise they need software. Pages that solve those problems earn trust and traffic, and they link naturally to the product pages that convert. Comparison and alternative pages capture buyers who are deciding.
I worked on a brand-new Shopify marketing tool in the UAE that went from 30 to 16,600 organic clicks and 572,000 impressions in three months, and on an AI writing tool in Sydney that grew organic traffic by 163% in ten months. SaaS SEO is slower than local SEO but compounds well when the content is genuinely useful. It sits on top of technical SEO and content SEO, and increasingly on AI search visibility.
How your customers search
Solution-aware searches
"Best email tools for stores". Buyers compare categories and features. List and guide pages work well here.
Comparison and alternative searches
"Tool A vs Tool B", "alternatives to Tool A". Close to purchase, so accuracy and fairness matter.
Product and integration searches
Pricing, features, integrations and use cases. These pages must convert, and be clear to people and to AI answers.
What I work on for a SaaS business
Topic and keyword map
The problems, categories and comparisons your buyers search for, planned into a cluster structure.
Content that earns trust
Helpful, original articles written for the buyer, not for word counts, with real product knowledge.
Comparison and alternatives pages
Fair, accurate pages for buyers who are choosing between options.
Feature, use case and integration pages
Pages that match the way buyers describe their need, linked to trials and demos.
Internal linking
Guides that lead naturally to the product pages that convert.
AI search visibility
Clear definitions, structure and evidence, so your product is cited in AI answers.
Technical foundations
Crawlable app and marketing pages, clean site structure and speed.
Trials, not only traffic
Reporting that ties content to sign-ups and demo requests.
Topical authority versus a handful of blog posts
Search rewards sites that cover a subject properly.
Topical authority (what I build)
- A planned map of related topics
- Pages that link to each other
- Content tied to the product
- Comparison pages for buyers
- Steady growth that compounds
A few blog posts (what I replace)
- ✓ Random topics with no plan
- ✓ Posts that stand alone
- ✓ Content unrelated to the product
- ✓ No comparison pages
- ✓ Traffic that never turns into trials
How a SaaS SEO project runs
1
Map the buyer journey
I list what buyers search for at each stage, from the problem to comparing tools, and what your site covers today.
2
Fix the technical foundation
Crawlability, JavaScript rendering, speed and a clean structure for features, docs and pricing pages.
3
Build topic clusters
Use-case, comparison and integration pages tied to your product, instead of unconnected blog posts.
4
Earn authority
Original data, integration and partner links, and mentions from sources that AI tools trust.
5
Report on sign-ups and demos
Trials, demo requests and sign-ups from organic search, not just traffic.
Results from similar projects
Real results from my own work. Every business and market is different, so treat these as examples of the method, not promises.
B2B SaaS UAE, targeting USA, UK & Europe
From 30 to 16,600 organic clicks in 3 months
A brand-new Shopify marketing tool that started at 30 clicks. Topical authority built from scratch around problems people already search for.
16,600Organic clicks
572,000Impressions
AI writing tool Sydney, Australia
163% organic traffic growth in 10 months
+163%Organic traffic
10 monthsTime to result
Where SaaS SEO fits
SaaS SEO is built on content SEO, keyword research and technical SEO, with authority added through link building. Visibility in AI answers comes from my AI SEO service, including ChatGPT SEO. Companies selling to other businesses should also read about B2B SEO. To see where you are today, start with an SEO audit.
Plans and pricing for SaaS companies
SaaS SEO is a long game of topical authority and product-led content. Growth suits an early product, and Professional suits a product with a content engine to build on.
Growth
from $399 per month
AI search optimization, content, internal links and strategic link building.
Professional
from $799 per month
Full strategy, authority link building, schema and conversion-focused SEO.
Enterprise
from $1,500 per month
Custom scope for large sites, international SEO and direct access to Nakib.
See the full monthly SEO plans →
Starting prices in US dollars. I confirm the scope after a free look at your site, so you always know the price before any work starts.
SaaS SEO questions, answered plainly
How is SaaS SEO different from other SEO?
Buyers search for problems rather than products, the category is crowded and the sales cycle is longer. The work is topic planning and helpful content more than local or product listing optimisation.
How long does SaaS SEO take?
Expect three to six months before steady growth and longer for competitive terms. I worked on a new SaaS product that reached 16,600 clicks in three months, but that depends on competition and what is built.
Should we write comparison and alternative pages?
Yes, if they are accurate and fair. These pages catch buyers close to a decision and are cited by AI tools, but poor ones damage trust.
Do you write the content?
I plan the topics and structure and can draft content for your product experts to review. The best SaaS content comes from people who know the product.
Can you help us appear in ChatGPT and Google AI answers?
Yes. Clear structure, evidence and consistent mentions help. See my AI SEO service.
Do you work with early-stage startups?
Yes. A new product can build authority from nothing, as in the UAE example above, though it needs patience and a clear plan.
Free SaaS review
Send me your product
Share your product site and your main competitors. I will tell you what I see and where I would start.
No obligation · Reply from Nazirul Islam Nakib himself
