Topical maps and clusters
A plan showing the main pages and supporting articles for each subject, and how they link together.
Content SEO expert
A content SEO expert who builds content Google ranks and AI assistants quote.
Publishing more is not a strategy. I plan the topics that build authority in your field, brief them so they answer real questions, and refresh the pages you already have. The result is content that earns traffic month after month instead of one spike.
4.9/5 from 81 reviews · 800+ keywords ranked on one SaaS site
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Send your website. I will reply myself with what I see and what I would fix first.
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8+
Years of SEO experience
16,600+
Monthly clicks reached on one SaaS site
572,000+
Impressions on the same project
1,200+
Projects delivered
What a content SEO expert does differently from a writer
A good writer makes a page enjoyable to read. A content SEO expert decides which pages should exist at all, what each one has to answer, how it connects to the others and how it should be structured so search engines and AI tools can use it.
I start from the keyword research, because content without a target is a guess. Then I group topics into clusters: one strong page for the main subject and supporting pages for the questions around it, all linked with clear anchor text. That is how a site becomes the obvious source on a topic.
I also write for the way people now search. Pages open with a direct answer, then give the detail, with clear headings, honest sourcing and a named author. That structure works for Google and for assistants such as ChatGPT and Gemini that pull short, reliable passages.
The writing itself is plain and human. I avoid padding, filler and the generic phrasing that makes pages feel machine-made, because readers notice and so do quality systems.
The content work I take on
Content briefs
Search intent, headings, questions to answer, sources and internal links, so any writer can deliver the right page.
Writing and rewriting
New pages and rewrites in a clear, human voice, with real examples rather than filler.
Content refresh
Old pages that slipped get updated, merged or retired. Refreshing often beats publishing something new.
AI-ready structure
Direct answers, tidy headings and clear entities, so assistants can quote you correctly.
Authorship and trust signals
Named authors, honest sources and visible experience so readers and search engines trust the page.
How a content project runs
1
Review what exists
I check which pages earn traffic, which are dead weight and which topics you are missing.
2
Plan the clusters
I build the topic map from your keyword research, with a clear order of work.
3
Brief or write
Either I write the pages, or I give your writers briefs that leave no guesswork.
4
Publish and link
Each page goes live with its internal links, schema and a place in the cluster.
5
Measure and refresh
I track clicks and rankings in Search Console and update pages that stall.
Planned content versus publishing for the sake of it
Planned content
- Every page has a target and a purpose
- Pages link into a cluster
- Direct answers near the top
- Old pages refreshed on a schedule
- Progress measured by clicks and leads
Content for content’s sake
- ✓ Posts on whatever came to mind
- ✓ Isolated articles with no links
- ✓ Long intros before the point
- ✓ Outdated pages left to decay
- ✓ Progress measured by posts published
Content that kept growing
B2B SaaS USA, UK & international
From 30 to 16,600+ monthly clicks in three months
A structured content plan and topical authority, with AI-search optimisation. No paid traffic.
+55,233%Traffic growth
800+Keywords ranking
AI search Luxury bags, Spain
Appearing in AI answers
Entity and content work that put the brand into Google AI Overviews and ChatGPT responses.
3,085AI Overview appearances
325ChatGPT appearances
Content needs a solid base and some authority
Great pages still need to be crawled and indexed, which is where technical SEO comes in. Each page also needs the right title, headings and links, covered under on-page SEO.
To help your best content beat similar pages, link building adds the outside signals. And if you are not sure what to fix first, start with an SEO audit.
Content SEO questions, answered plainly
What is content SEO?
It is creating and improving content so it ranks in search and answers what people really want to know. It covers topic planning, writing, structure, internal links and keeping pages up to date.
How is content SEO different from regular blogging?
A blog post starts with an idea. A content SEO page starts with a searched topic, a known intent and a place in a wider plan. That planning is what makes the difference in traffic.
Do you write the content yourself?
I can, or I can brief your own writers so they produce the right pages. Many clients mix both: I write key pages and brief the rest.
Can content be optimised for ChatGPT and Gemini too?
Yes. The same habits help: direct answers, clear headings, named authors and facts that can be checked. I cover this in more depth in my AI SEO work.
How often should I publish?
Quality and fit matter more than pace. A few well-planned pages a month usually beat daily posts with no strategy. Refreshing old pages is often the fastest gain.
How long until content ranks?
New pages on an established site can start moving in weeks. For a new site in a competitive field, expect three to six months of steady work before the picture is clear.
Guides to read first
Useful background: what topical authority is and how to build it, and what information gain means for SEO.
Free content review
Find out which of your pages should be earning more
Send me your site and I will tell you which pages to refresh, which to merge and which topics are missing.
No obligation · Reply from Nazirul Islam Nakib himself
