Destination and inspiration searches
"Things to do in Cox's Bazar". Guides that help travellers plan bring them to your site early.
Hotel SEO expert
A hotel SEO expert who helps guests book direct instead of through the OTAs.
Online travel agencies take a large commission on every booking they send you. I help hotels, guesthouses and resorts rank for the searches that matter, so more guests find and book on your own site.
4.9/5 from 81 reviews · Hands-on, site by site
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8+
Years of SEO experience
1,200+
Projects delivered
21+
Countries served
21+
Countries served
What Hotel SEO means, and what I do
Hotel SEO is search marketing for hotels, boutique stays, guesthouses, serviced apartments and resorts. The aim is simple: more guests booking direct, so less margin goes to booking platforms.
Travellers search in stages. They dream ("best places to stay in Lisbon"), compare ("hotels near the old town") and book (a hotel's name plus "book"). Big platforms dominate the first two stages, so the practical goal is to win the last one and to appear in the map results and local guides.
I work on your Google Business Profile, your room and offer pages, destination content that brings guests to your area, and a booking path that is fast on a phone. Pages should describe what guests actually get: real photos, honest detail and clear policies. For the foundation see local SEO, and for guests from abroad see international SEO.
I have not published a hotel case study yet. The closest proof is mobile tyre fitting SEO in Liverpool, a local business that grew through map visibility and reviews.
How your customers search
Hotel plus location searches
"Boutique hotel near the beach". The map results, reviews and photos decide who is shown.
Branded and booking searches
Guests who already know your name. Make sure you, not a reseller, are the first result.
Event and group searches
Weddings, conferences and retreats. Higher-value bookings that need dedicated pages.
What I work on for a hotel
Google Business Profile and hotel panel
Accurate rooms, amenities, photos, prices and booking links, which strongly influence where guests click.
Room and offer pages
Each room type and package gets its own page with real photos and honest descriptions.
Destination guides
Local knowledge on sights, food and transport that attracts travellers early in their planning.
Direct booking path
A booking engine that is fast on mobile and a clear reason to book direct.
Languages and countries
Pages for the markets that matter, set up correctly so each guest sees the right version.
Reviews and replies
An honest process for asking guests, plus polite replies to every review.
Weddings and events
Dedicated pages for the high-value bookings that platforms do not serve well.
Hotel markup
Structured data for the hotel, rooms and offers that matches what is visible on the page.
Winning the direct booking versus relying on OTAs
Platforms are useful for reach, but they own the guest.
Building direct bookings (what I do)
- Guests find and book on your site
- You keep the commission
- You own the guest relationship
- Content that works all year
- A profile that sends guests to you
Relying on OTAs only (the risk)
- ✓ Commission on every booking
- ✓ The platform owns the customer
- ✓ Price wars with similar hotels
- ✓ No control over how you appear
- ✓ Nothing left if rankings change
How a hotel SEO project runs
1
Check the direct booking path
I follow how a guest goes from search to booking and where they drift to booking platforms instead.
2
Fix listing and site basics
Accurate profile data, fast mobile pages and a booking path that is easy to find.
3
Build room and location pages
Rooms, amenities, nearby sights and travel guides written around what guests ask.
4
Earn reviews and mentions
A steady flow of guest reviews, plus travel and local mentions.
5
Report on direct bookings
Direct enquiries and bookings by month, with the next steps.
Where hotel SEO fits
Hotel SEO builds on local SEO, including your Google Business Profile and review management. Guests from other countries are covered by international SEO. Destination content comes from content SEO and keyword research. Restaurants within the property have their own page on restaurant SEO.
Plans and pricing for hotels and guesthouses
Direct bookings beat commission-heavy listings. The plans build the room, location and listing signals that bring guests straight to you.
Local Start
from $249 per month
One location: Google Business Profile, citations and local on-page SEO.
Local Growth
from $499 per month
Local content, reviews and link building to win more of the map pack.
Local Leader
from $899 per month
Competitive cities and wider service areas, with PR and conversion work.
See the full local SEO plans →
Starting prices in US dollars. I confirm the scope after a free look at your site, so you always know the price before any work starts.
Hotel SEO questions, answered plainly
How can a hotel get more direct bookings?
Make your own site the easiest place to book: a fast booking path, clear room pages, great photos and a reason to book direct. Then make sure guests find it through the map results and local searches.
Can a hotel outrank Booking.com or Expedia?
Not for most broad searches. A hotel can rank for its own name, nearby places and specific experiences, which is where direct bookings come from.
Is Google Business Profile important for hotels?
Very. The hotel panel shows prices, photos and booking links directly, so accuracy there affects clicks and bookings.
Do you work with small guesthouses?
Yes. A small place with a clear identity and honest content often competes well locally.
Do you help with multi-language hotel sites?
Yes. International guests are common, and each language version needs correct setup so Google shows the right one.
How long until I see more direct bookings?
Profile and booking path improvements can help within weeks. Content and rankings take three to six months. I report direct bookings, not only rankings.
Free hotel review
Send me your hotel
Share your hotel name and where it is. I will tell you what I see and what I would fix first to win more direct bookings.
No obligation · Reply from Nazirul Islam Nakib himself
