An international SEO expert who helps you rank in every market you sell to.

International SEO is the work of making a website visible and correct in several countries or languages. It decides how your site is structured for each market, how search engines are told which version belongs to whom, and how the content speaks to local searchers.

A direct translation is rarely enough. People in Germany, Spain and Switzerland search differently from people in the US, even when they want the same thing, and a keyword that works in one market can be empty in another. So I research each market on its own, as part of the wider keyword research.

I have worked with clients across more than 21 countries, including the USA, UK, Germany, Spain, Switzerland and the UAE. That experience matters when choosing between structures and avoiding the duplicate-content traps that catch many multi-country sites.

Most international problems come from a handful of repeat mistakes. Hreflang tags that do not point back to each other are ignored, so a Spanish page that points to the English page needs the English page to point back. A page that carries a canonical tag to a different page can also cancel its own hreflang signal, which is why I check the two together.

The next mistake is translating without adapting. Machine-translated pages read badly, and people in different countries often search with different words for the same thing, so each market needs its own keyword research rather than a translated copy of the first one. The same applies within one language. English for the UK, the USA and Australia differs in spelling, vocabulary, currency and sometimes the product itself.

Then there are the practical details that decide whether a visitor buys: prices in local currency, shipping times, taxes, returns policy and payment options. A page that ranks but looks foreign to the visitor does not convert.

Finally, structure. Country folders, country domains and subdomains each have trade-offs in cost, authority and maintenance, and the right choice depends on your size and plans rather than on a rule. I explain the options in plain terms and recommend one for your situation. If you already have a setup that works, I will usually keep it and fix what is broken instead of rebuilding.

Multi-country sites need a sound base, so I start with technical SEO and add schema markup for each market. A competitor analysis per country shows who you face locally. If you serve one city or region, see local SEO instead.