This Melbourne SEO case study follows a health and wellness eCommerce store whose clicks rose 277% (1,920 to 7,240) in 28 days, with CTR up from 5.9% to 10.7% and average position improving from 7.0 to 6.4.
The store sells herbal supplements, organic skincare and customised wellness kits.
I’m Nazirul Islam Nakib, an SEO specialist. I led this project.
Project snapshot
- Industry: health and wellness eCommerce
- Products: herbal supplements, organic skincare, wellness kits
- Location: Melbourne, Australia
- Team: 3 SEO specialists, 2 content writers and 1 web designer
- My role: lead SEO strategist
- Timeline: 4 months
The numbers
| Metric | Previous 28 days | Last 28 days | Growth |
|---|---|---|---|
| Total clicks | 1,920 | 7,240 | +277% |
| Total impressions | 32,400 | 67,800 | +109% |
| Average CTR | 5.9% | 10.7% | +81% |
| Average position | 7.0 | 6.4 | Improving |
CTR stands out. A 10.7% average suggests titles and descriptions are drawing clicks before rankings reach the top three.
What I did
Worked as one team
Three SEO specialists handled technical audits, keywords and on-page work across the catalogue. Two writers produced product, category and blog content in parallel. A web designer improved UX and Core Web Vitals.
I coordinated the plan and priorities so all of it pointed the same way.
Handled the YMYL standard
Health products face stricter scrutiny from Google. Content has to show real expertise and present products accurately. I built E-E-A-T signals across the catalogue.
See eCommerce SEO.
What I learned
- A coordinated team shortens the timeline.
- Strong titles can lift clicks ahead of rankings.
- Next step: move high-traffic pages from positions 5 to 7 into the top three.
These results are from one store and are not a promise. I do not make health claims in content.
Frequently asked questions
Is health eCommerce SEO harder?
Yes. It falls under YMYL, so trust and accuracy matter more.
Why track CTR?
It shows whether your titles and descriptions earn clicks at your current position.
How long did this take?
Four months with a team of six.
See the case study library or contact me.
