7 Advanced eCommerce Link Building Strategies

In the competitive world of online retail, simply having a great-looking website with amazing products is not enough. To truly succeed, you need to be visible to your target audience, and that’s where search engine optimization (SEO) comes in. A crucial part of any solid SEO plan is link building.

This blog post will explore some Advanced eCommerce Link Building Strategies to help you climb the search engine rankings, drive more organic traffic, and ultimately, increase your sales.

Understanding Advanced eCommerce Link Building Strategies

Before we dive into the advanced tactics, let’s quickly touch on what e-commerce link building is. At its core, it’s the process of getting other websites to link back to your online store. Think of these links as votes of confidence in the eyes of search engines like Google.

The more high-quality, relevant links you have pointing to your site, the more trustworthy and authoritative your store appears, leading to higher rankings in search results.

Now, let’s explore some of the most effective ecommerce link building techniques that can take your online store to the next level.

1. Create Link-Worthy Content

One of the most sustainable ecommerce link building ideas is to create content that naturally attracts links. While it might seem challenging to get links directly to product pages, you can create valuable content that people will want to share and link to.

Here are some types of content you can create:

In-depth Buying Guides: Create comprehensive guides that help customers make informed purchasing decisions. For example, if you sell hiking gear, you could create a guide on “How to Choose the Perfect Hiking Boots.” This type of content is incredibly valuable to users and is highly linkable.

Data-Driven Studies and Reports: Use your internal sales data to create interesting reports on industry trends. For example, a fashion retailer could create a report on the most popular colors of the season. This unique data is something that journalists and bloggers are often looking for.

“How-To” Articles and Tutorials: Create articles and videos that show customers how to use your products or solve a problem related to your niche. For instance, a kitchenware store could create a video on “How to Make the Perfect Sourdough Bread” featuring their baking equipment.

2. Master the Art of Broken Link Building

Broken link building is a time-tested and highly effective ecommerce backlink strategy. The process involves finding broken links on other websites in your niche and suggesting your own content as a replacement.

Here’s how it works:

• Find Relevant Websites: Identify blogs, online magazines, and resource pages in your industry.
• Scan for Broken Links: Use tools like Ahrefs or Check My Links to find broken links on these websites.
• Create Relevant Content: If you don’t already have a piece of content that would be a good replacement, create one.
• Reach Out and Offer a Solution: Contact the website owner, let them know about the broken link, and suggest your content as a replacement.

This is a win-win situation. You’re helping the website owner fix an issue on their site, and in return, you’re getting a valuable backlink.

3. Leverage Digital PR for High-Authority Links

Digital PR is a powerful way to earn high-authority backlinks that can significantly impact your search rankings. Instead of directly asking for links, you create newsworthy stories and campaigns that journalists and bloggers will want to cover.

Here are some digital PR tactics you can use:

• Launch a Unique Product: If you have an innovative or controversial product, it can naturally generate buzz and media attention.
• Conduct a Survey: Conduct a survey related to your industry and publish the results. This original data can be a goldmine for journalists looking for a story.
• Partner with a Charity: Announce your charitable contributions on your website and share them with relevant publications.

4. Turn Unlinked Brand Mentions into Links

It’s common for other websites to mention your brand without linking to your site. These “unlinked brand mentions” are low-hanging fruit when it comes to link building.

Here’s how to find and claim them:

• Set Up Google Alerts: Create a Google Alert for your brand name to get notified whenever someone mentions you online.
• Use Social Listening Tools: Tools like Brand24 or Mention can help you track brand mentions across the web.
• Reach Out and Request a Link: When you find an unlinked mention, contact the website owner and politely ask them to add a link to your site.

5. Collaborate with Influencers and Bloggers

Influencer marketing is not just for social media. It can also be a powerful link building for ecommerce website strategy.

Here’s how to do it effectively:

• Product Reviews: Send your products to relevant influencers and bloggers for them to review.
  Most will be happy to link back to your product page in their review.
• Guest Posting: Write guest posts for high-authority blogs in your niche.This allows you to tap into their audience and get a valuable backlink in return.
• Expert Roundups: Participate in expert roundup posts where multiple experts share their insights on a particular topic.

6. Analyze Your Competitors’ Backlinks

Your competitors can be a great source of inspiration for your own link-building efforts. By analyzing their backlink profile, you can identify websites that are already linking to businesses like yours.

Here’s how to do it:

• Identify Your Competitors: Make a list of your top competitors.
• Use a Backlink Analysis Tool: Use a tool like Ahrefs, Semrush, or Moz to see who is linking to your competitors.
• Target the Same Websites: Reach out to the websites that are linking to your competitors and try to get a link for your own site.

7. Build Relationships

Link building is not just a numbers game; it’s about building genuine relationships with other people in your industry.
The stronger your relationships, the more likely people will be to link to your content and recommend your brand.

Here are some ways to build relationships:

• Engage on Social Media: Follow and interact with influencers, bloggers, and other brands in your niche on social media.
• Attend Industry Events: Attend both online and offline industry events to network with other professionals.
• Offer Value First: Before you ask for a link, think about how you can provide value to the other person. This could be by sharing their content, leaving a thoughtful comment on their blog, or offering to collaborate on a project.

The Importance of Off-Page SEO for eCommerce Websites

All the strategies mentioned above fall under the umbrella of Off Page SEO for eCommerce Website. It refers to all the actions taken outside of your own website to impact your rankings within search engine results pages. A strong off-page SEO strategy is essential for building trust and credibility with search engines and users alike.

If you’re looking for professional help with your e-commerce SEO, you might want to consider looking into eCommerce Website SEO Packages or SEO Services for eCommerce. These services can help you develop and execute a comprehensive SEO strategy that includes everything from on-page optimization to advanced link building.

Final Thoughts

Building a strong backlink profile is an ongoing process that requires patience and persistence. By implementing these advanced ecommerce link building strategies, you can improve your search engine rankings, drive more qualified traffic to your online store, and ultimately, grow your business.